SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
By: LOVELOCK CHRISTOPHER | WIRTZ JOCHEN.
Contributor(s): CHATTERJEE JAYANTA.
Material type:
BookPublisher: NEW DELHI PEARSON 2011Edition: VII.Description: 683.ISBN: 978-81-317-5939-4.Subject(s): MARKETING | COMPETITIVE MARKETS | BALANCING DEMAND | SERVICE QUALITYDDC classification: 658.8 PEA
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Donation Books
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Delhi Technological University
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658.8 (Browse shelf) | Available | D6500 |
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| 658.788 COY SUPPLY CHAIN MANAGEMENT : A LOGISTICS PERSPECTIVE | 658.8 GLOBAL MARKETING MANAGEMENT | 658.8 MARKETING MANAGEMENT | 658.8 SERVICES MARKETING | 658.8 AAK STRATEGIC MARKET MANAGEMENT | 658.8 AAK STRATEGIC MARKET MANAGEMENT | 658.8 AAK STRATEGIC MARKET MANAGEMENT : GLOBAL PERSPECTIVES |
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