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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

By: KELLER, KEVIN LANE | PARAMESWARAN, AMBI M.G.
Contributor(s): JACOB, ISAAC.
Material type: materialTypeLabelBookPublisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Edition: IV.Description: 586.ISBN: 9789332542204.Subject(s): MANAGEMENTDDC classification: 658.827
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Books Books Delhi Technological University

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Books Books Delhi Technological University

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Delhi School of Management 		658.827 KEL (Browse shelf) Available 152209

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